China’s motorcycle industry is undergoing a major transformation, moving from large-scale exports to high-end global competition. This shift was highlighted when Chinese brand ZXMOTO secured two victories at the Portuguese round of the Superbike World Championship (WSBK), signaling that Chinese motorcycles are now competing at the highest international level.
China remains the world’s largest producer and exporter of motorcycles. In 2025, the country recorded production of 22.11 million units and sales of 21.97 million units, representing year-on-year increases of 10.6 percent and 10.2 percent, respectively. Exports reached 13.37 million units, up 21.3 percent. While Southeast Asia, Latin America, and Africa continue to be key markets, the export structure is evolving, with rapid growth in mid- to high-end models.
Industry leaders note that exports of larger-engine motorcycles have been increasing by more than 50 percent annually. Chinese motorcycles offer strong price competitiveness—typically around 70 percent of the price of comparable global brands—while steadily improving in performance, design, and reliability. Increased investment in research and development is driving this upgrade. For example, ZXMOTO invested nearly 70 million yuan in R&D in 2025, enhancing product quality and international competitiveness.
China’s motorcycle supply chain has also matured significantly. In the early 2000s, Chinese teams relied heavily on imported core components. Today, domestic manufacturers can independently develop key systems, including engines, frames, and electronic controls. This full industrial-chain capability is especially evident in Chongqing, a major motorcycle manufacturing hub with over 50 vehicle manufacturers and more than 400 parts suppliers. Local sourcing for fuel-powered motorcycles in the region exceeds 80 percent, enabling rapid product development cycles—sometimes as short as three months from design to mass production.
The industry is also shifting toward premium and recreational markets. Demand for large-displacement and sport motorcycles is rising as consumer preferences move beyond basic transportation. Chongqing has identified high-end motorcycles as a strategic industry, promoting advancements in premium, electric, and intelligent models. New companies are entering the sector, bringing innovation and competition.
Electrification is another key trend reshaping the industry. Electric motorcycles are expected to become an essential part of urban mobility systems. With supportive policies and technological progress, Chinese manufacturers are advancing in electric and smart mobility solutions while exploring emerging technologies such as hydrogen power.
Global market forecasts suggest that the electric two-wheeler market will exceed 100 billion U.S. dollars by 2030, with Chinese manufacturers expected to play a dominant role. Over the next five years, Chinese motorcycle brands are poised to significantly expand their share in the global large-displacement segment. Increasingly, they are recognized not just for affordability, but for strong performance, innovation, and global competitiveness.
