China is expanding its global competitiveness beyond manufacturing, with innovative service offerings increasingly attracting overseas consumers and international visitors.
From same-day overseas logistics and installation to digital travel platforms and traditional Chinese wellness experiences, Chinese companies are building a stronger global reputation through high-quality, technology-driven services.
Chinese E-Commerce Brings Fast Service to Europe
As extreme summer temperatures increased demand for air conditioners across Europe, many consumers faced delays in installation after purchasing cooling equipment.
Chinese e-commerce company JD.com, through its European retail platform Joybuy, addressed this challenge by providing integrated same-day delivery and installation services.
Using its expanding European logistics network, customers in more than 30 cities, including Paris and London, can receive both delivery and installation on the same day when orders are placed in the morning.
According to JD.com, the company had established nearly 200 bonded, direct-mail, and overseas warehouses across 25 countries and regions by 2025, including more than 60 warehousing and delivery facilities in Europe, supporting faster international fulfillment.
China Travel Continues to Grow
China is becoming an increasingly attractive destination not only for shopping but also for experiencing innovative services.
International visitors are exploring:
- Autonomous driving experiences
- Smart robotics
- Traditional Chinese Medicine (TCM)
- Wellness and spa services
- Customized healthcare
- Digital tourism services
According to China’s National Immigration Administration, the country welcomed 22.91 million inbound foreign visitors during the first half of 2026, representing 20.4% year-on-year growth. Visa-free travelers accounted for 77.7% of total arrivals.
Traditional Chinese Medicine Becomes Tourism Attraction
Historic Chinese healthcare brands are combining cultural heritage with modern tourism experiences.
Tianjin-based Da Ren Tang, a century-old Traditional Chinese Medicine company, has introduced immersive wellness programs designed for international visitors.
Tourists can participate in:
- Seasonal herbal tea tasting
- Meridian massage experiences
- Traditional herbal medicine workshops
- Professional health consultations
The program offers visitors an opportunity to experience traditional Chinese culture alongside modern wellness concepts.
Digital Platforms Improve Travel Experience
China’s rapidly developing digital ecosystem is making travel more convenient for overseas visitors.
Chinese aviation platform Umetrip has introduced HiChina, an integrated travel service platform designed specifically for international travelers.
The platform combines multiple services into a single application, including:
- Multilingual flight booking
- Online check-in
- Digital boarding passes
- English navigation
- Electronic arrival card application
- NFC public transportation payments
- Real-time translation
- Tax refund location search
By integrating travel services from arrival to departure, the platform simplifies the visitor experience throughout China.
Digital Services Improve Everyday Life
Foreign residents living in China have also experienced the benefits of the country’s digital transformation.
Russian university teacher Ivan Monich, who has lived in China for many years, said integrated mobile applications have made daily life significantly more convenient.
Navigation, real-time traffic information, ride-hailing services, and other digital functions are now available through unified mobile platforms, reducing the complexity of daily travel.
Policy Support Drives Service Economy Growth
China continues to introduce policies aimed at expanding service consumption and attracting international visitors.
Recent measures include:
- Improving tax refund services for overseas visitors
- Launching multilingual lifestyle applications
- Streamlining visa procedures
- Encouraging inbound tourism consumption
- Expanding service exports
China’s 15th Five-Year Plan (2026–2030) also emphasizes creating a more open market environment for service industries and supporting new business models.
Industry experts believe these policies will encourage higher-quality service consumption while creating new opportunities for both domestic and international companies.
China’s Service Economy Goes Global
As Chinese companies expand from product exports to service exports, digital technology, logistics capabilities, healthcare innovation, and cultural experiences are becoming new competitive strengths.
Whether through efficient overseas logistics, smart travel platforms, or personalized tourism services, Chinese enterprises are demonstrating how innovation can improve customer experiences both inside and outside China.
With continued investment in digital infrastructure and service innovation, China’s service sector is expected to play an increasingly important role in the global consumer economy.
