On Tuesday, Italy unveiled its impressive pavilion at the ongoing third China International Consumer Products Expo (CICPE) with the aim of strengthening trade cooperation between China and Italy. This year, Italy is the guest country of honor at the CICPE, which is being held on Hainan Island, and the pavilion covers an area of approximately 1,800 square meters with 147 Italian brands participating in the expo, more than double the number from last year. Maria Tripodi, Italian undersecretary of state to the Ministry of Foreign Affairs and International Cooperation, expects Italian participants to gain recognition from the Chinese market, while the CICPE provides a new platform for global goods and services to enter China and for Chinese consumer products to reach the world. Italian Prime Minister Giorgia Meloni stressed the bilateral consensus to enhance China-Italy trade ties and boost global economic recovery through joint efforts. Altagamma, an Italian foundation of luxury brands, attended the CICPE with 75 members, including Maserati, Lamborghini, and Illycaffe, to stage the beauty of their products and establish new connections. The China-Italy Chamber of Commerce set up a booth at the expo, displaying Italian products such as jewelry, garments, accessories, and gelato machines. Bilateral relations between China and Italy have been notably strengthened since signing a Memorandum of Understanding on the Belt and Road Initiative in March 2019, with the total trade volume between the two countries reaching $77.9 billion in 2022, up 5.4% year on year. The CICPE, which kicked off on Monday and will last until April 15, features over 3,300 brands with more than 1,000 products making their debut.
The CICPE is quickly becoming one of the most important platforms for promoting international trade in China. As the second-largest economy in the world, China has a massive consumer market with a growing appetite for high-quality foreign goods and services. The CICPE provides an opportunity for businesses to showcase their products to potential Chinese customers and establish new relationships with Chinese partners.
In addition to Italian brands, companies from all over the world are participating in the CICPE, including those from Germany, France, the United States, and Japan. This year’s expo features a diverse range of products, including luxury goods, household appliances, food and beverages, and more. As China continues to open up to the world, opportunities for international businesses to enter the Chinese market are increasing, and the CICPE is playing an important role in facilitating this process.
Overall, Italy’s impressive pavilion at the CICPE demonstrates the country’s commitment to strengthening trade ties with China and promoting Italian brands to the Chinese market. With more Italian companies than ever before participating in the expo, there is no doubt that this year’s CICPE will be a great success for both Italy and China.Discovering Italy’s Business Opportunities at the 3rd CICPE Conference