Cross-Border Success: Foreign Entrepreneurs Embrace NE China Trade Fair
Cross-Border Success: Foreign Entrepreneurs Embrace NE China Trade Fair

Cross-Border Success: Foreign Entrepreneurs Embrace NE China Trade Fair

Park Jong Sung, a business owner from the Republic of Korea (ROK), considers the 32nd Harbin International Economic and Trade Fair as a crucial event for his business endeavors.

“I have come to Harbin with a new product this time, hoping to find a business partner,” expressed Park. With over a decade of residence in China, he owns a foreign trade company that has successfully introduced numerous ROK products to the Chinese market.

Park’s offering at this year’s fair is toy candy, which has gained immense popularity in the ROK but has yet to enter the Chinese market. After just two days, he successfully found a new business partner.

Park’s company was one of more than 1,400 enterprises representing 38 countries and regions participating in the 32nd Harbin International Economic and Trade Fair, held from June 15 to 19 in Harbin, a province in northeast China known as Heilongjiang.

According to organizers, preliminary estimates indicate that deals worth over 200 billion yuan (approximately 27.93 million U.S. dollars) were signed during the fair.

Another participant from the ROK, Shin Tae Jin, the chairman of a biomedical company, is a first-time attendee at the fair this year, showcasing a physical therapy instrument.

“I have achieved a lot in the past few days and have reached initial agreements with distributors in Heilongjiang,” shared Shin. He emphasized his deep involvement in the Chinese market and the establishment of multiple companies across various sectors in the country.

“I am fond of China and began investing in Heilongjiang several decades ago. Our products have been well-received at this trade fair, which boosts my confidence in their future prospects,” added Shin.

Adnan Abbas, a Pakistani businessman, described his experience during the trade fair as exhausting but fulfilling, as his booth was consistently visited by customers displaying great interest in Pakistani brass handicrafts.

“Our brass wine utensils are meticulously handmade, boasting exquisite shapes and remarkable artistic value,” he explained regarding his products.

As a regular participant, Abbas has grown accustomed to the vibrant atmosphere of the fair. “We have been taking part in the trade fair since 2014 and have participated in exhibitions in other parts of China as well. Due to the vast Chinese market, we are occupied with nearly every exhibition,” he commented.

Organizers reported that the main venue of this year’s fair received over 300,000 visits.

Ren Hongbin, President of the China Council for the Promotion of International Trade, remarked, “As a renowned international economic and trade exhibition, the Harbin International Economic and Trade Fair serves as a significant platform for accelerating comprehensive revitalization in Northeast China.”


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