In the bustling city of Kunming, the curtains fell on the five-day China-South Asia Expo, running from August 16 to August 20. A global convergence, the event brought together an impressive gathering of over 30,000 exhibitors, dignitaries, and guests hailing from 85 countries, regions, and international organizations. Among the enterprising minds present was 46-year-old merchant, Chen Jie, representing Thailand.
Chen’s spotlight was on freeze-dried durians, a delectable offering sourced from the fertile orchards of Chanthaburi Province – an illustrious fruit haven in Thailand. In a market where Thai durians hold sway, Chen’s freeze-dried creations carved their own niche, garnering such immense popularity that they were promptly sold out even before the expo’s closure. Tracing its roots back to 2016, Chen’s durian venture began exporting dried fruits to China, where the dynamic market now accounts for nearly 40 percent of the company’s total sales.
To Chen, the China-South Asia Expo proves to be the ultimate arena for Thai durian enterprises to showcase their prowess, extend their product outreach, and fortify collaborations with counterparts from China, Southeast Asia, and South Asia. The expo served as a bountiful expedition for Chen, who envisions an influx of premium durian delights gracing the Chinese market in the years ahead.